Finding your niche in the vast expanse of today’s market is essential for businesses to thrive, and more so for those who are still starting out.
Small and budding businesses benefit a great deal from local SEO when marketing their products and services. Studies have found that 46% of all Google searches are seeking local information and that, out of those consumers that did a local search, 72% visited a store within five miles.
Optimizing your website for local search entails a number of fundamental strategies in order to get the best results. Here are five of the most essential tactics for local SEO:
1. Target local keywords
The starting point of every successful local SEO marketing strategy is the target keyword. Put yourself in the shoes of your target market and think of how they will likely search for your product or service online and the words that they will use.
The most basic step is to include the name of the city or locale that your business is targeting, then append the types of products or services you offer — for example, Fort Worth Graphic Design Agency. The key here is to use long-tail keywords (those that are three to four words in length). You can also use Google Ads Keyword Planner to check search volumes and the popularity of your targeted keywords.
2. Apply local on-page SEO
Local on-page SEO is crucial in getting organic search traffic for your website. At the very least, make sure that the following are optimized for local search:
- Title tags — Include the name of the city you’re targeting on the title tag (e.g., Ilfusion — Fort Worth Marketing, Advertising, and Web Design Agency). It’s also advised to write unique titles for each page on your website that, of course, includes your target local keyword, and to keep each title tag within 60 characters or less to ensure that they display well in search results.
- Heading tags — You must clearly define the H1 tag on each page of your website to properly format the content, and for search engines to correctly interpret it. As with the previous point, include your target local keyword in your heading tags.
- Meta descriptions — Each page on your website, including blog articles, should have its own unique meta description that succinctly describes what the content is about. Naturally include your target local keywords in your meta descriptions and ensure that the length is under 165 characters.
3. Use structured data
Another way to get your content on organic search results is to use structured data. Basically, structured data is a search result format enabled by a schema markup, so that search engine bots can easily glean accurate information from your web page.
Local information about your website such as your business address, telephone number, email address, opening hours, and even company reviews and ratings can be made to appear on search results through structured data.
To get started, go to Google’s Structured Data Markup Helper and select the “Local Business” data type. Follow through the steps to begin marking up. For more detailed, step-by-step instructions, check out our article “How to Use Structured Data to Boost SEO.”
4. Have your business listed on Google My Business
If you don’t have a website yet, Google My Business is your best bet. Google My Business opens up new ways for you to promote your business: it not only gets listed online, it also appears on both Google local search results and on Google Maps.
When listing your business, make sure that your NAP (business name, address, and phone number) are correct and accurate, and if you do have a website, this information should be consistent as well. For more information, read our article “3 Ways to Optimize Your Google My Business Listing.”
Search engine optimization is essential for the growth of every business, big or small. For more information on local SEO and digital marketing, visit https://www.ilfusion.com