In today’s digital-driven world, every business needs a website whether it’s a small local business or a large corporation. Studies have revealed that 60% of adults in the US use their mobile devices to search for a local product or to find service information online, and that 94 % of B2B buyers research companies through the web first.
A business website is an invaluable marketing tool that can help you achieve various business goals, including sales and lead generation. However, startup business owners often struggle with building their business website from scratch, perhaps due to budget constraints or the lack of manpower and skills to design and develop one.
To help you get started, here are tips on how to build and design a website for your small local business:
1. Make contact details prominently visible
One of the main reasons that people are compelled to search for a local business online is to search for contact information. Make it easier for potential customers to contact you by placing your company’s phone number, physical address, and email address above the fold of your website, ideally at the top and bottom of every page. You can also have a dedicated “Contact Us” page with a contact form so that your customers can easily reach you during their online visit.
2. Provide a map and directions to your store’s physical location
Research shows that 71% of consumers confirm the location of a business by making a local search before actually visiting a store for the first time. Encourage your customers to visit your physical store by providing a map on your website, along with directions and mentions of well-known landmarks near your establishment. It’s also important to include your hours of operation so that customers will know in advance when you’re open and available.
3. Make it easy for search engines to find your website
Your business website would be for naught if it doesn’t pop up on people’s online searches. Make your site easily found and indexed by search engines like Google by incorporating basic SEO techniques. Start by having a website URL that matches closely with your business name, preferably with a dot com domain extension. Adding your website as a property in Google Search Console is also one of the first steps into getting your website promptly indexed, as well as adding a sitemap. Of course, basic on-page SEO is also important, such as having relevant target keywords on your content, meta description, and title tags.
4. Design your site with consistent branding
Your business website, in some ways, can also serve as your virtual storefront. The more attractive and sleek your site looks, the better chance you have in making a good and lasting first impression to your visitors. Give your website a professional look by designing it with colors and themes consistent with your brand. Branding is a crucial aspect in marketing, so choose color palettes and fonts wisely. The visual elements in your website, such as graphics and imagery, should also complement your brand’s identity smoothly.
Your local business’ online visibility is an important step in getting people to notice your brand, and it all starts with having a business website that’s informative, professionally designed, and optimized for search engines.
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