Having a business website in today’s digital-centric world is no longer regarded as an option and has now become a necessity.
However, you can’t just have any kind of website; your website has to be effective when it comes to helping you realize your business goals — whether it’s to generate sales, improve customer service, or streamline business processes.
There are many factors that come into play when evaluating the effectiveness and success of a website, and web design and user experience best practices are among the most important.
Here are tips on how to have a strategically designed business website with the end goal in mind:
1. Keep it simple and straightforward
Design your website so that viewers immediately know what products and services you offer, your value proposition, and the action you want them to take.
An effective website succinctly tells visitors what your business is all about, and most importantly, how you can help them.
At a minimum, your website should have the following important elements:
- Call-to-action — The best way to simplify your website is to have a prominent and clear call-to-action (CTA) that tells visitors what to do. Pair the CTA with a dedicated landing page that’s consistent with the desired outcome, not a general page.
- About — Include a short description of your business, how you started, the people behind the company, and other key information that highlights your business’ key differentiators.
- Products — Introduce the products and services you offer with a short description that highlights what sets you apart from the competition. Include high-quality images of your products, or bring it up a notch higher and create an explainer video.
- Contact — Let customers know where they can find your business and how to reach you. We’ll go into more detail about this in the next section.
2. Make your contact information visible
Your business’ contact information is considered one of the most important elements of a business website. Studies show that 44% of website visitors leave if there’s no contact information in sight. Also, this is an opportunity to direct the user to contact you via the method that works best for your business. For example, if you have a conultative sales process, a phone call may be the best first-contact method to present first.
That said, it’s crucial to place your contact information where it’s ubiquitously visible, preferably at the header and/or footer. It’s also a good idea to have a contact form accessible through the main navigation menu.
You can also create a dedicated “Contact Us” page that’s easily accessible from the homepage. Be as detailed as possible and include the following preferred contact information, if available:
- Phone number
- Email address
- Business hours
- Google Maps embed widget
- Social media links
3. Optimize for search engines
SEO is essential for driving more traffic to your website from organic search queries. It’s also an important factor to consider when designing your site.
Here are some basic tips to help you optimize your website for search engines:
- Do keyword research — Find relevant keywords that your target audience will most likely use when they are searching on the internet. Use these keywords in strategic places on your website, such as in title tags and H1 header tags.
- Include a keyword-rich meta description — Meta descriptions help improve your website’s CTR by providing a short blurb on what your site is about. To optimize your meta description, be sure to include your target keyword(s) and use active words reminiscent to CTAs, like “Learn more.”
- Create valuable content — To help boost your chances of ranking on the first page of search engine results pages (SERPs), make it a point to write content on your website that is valuable and relevant to your audience’s needs. If you have the resources, it’s a good idea to have a business blog. Studies show that business blogs drive 55% more traffic than websites without a blog.
4. Optimize for mobile
As more and more people access the internet through their mobile devices, it goes without saying that websites should be mobile-responsive without compromising user experience.
When developing your website, take into consideration the following mobile web design best practices:
- Use breakpoints — Breakpoints or media queries help you accommodate the myriads of screen sizes and resolutions available in the market today. Have at least 3 breakpoints, one for each type of device: smartphone, tablet, and desktop.
- Use a grid-style layout — Placing your text and content in blocks that are aligned in a grid not only makes it look neater and more organized, it also makes for a more fluid look when transitioning from desktop to mobile.
- Make text legible — Font size is particularly important in mobile web design; the text on your website should be legible on tiny mobile devices too. A font size of 16px is usually preferred, and a Sans Serif font style looks best when reading online on most devices.
Wrapping it up
Your business website is a cost-effective and versatile marketing tool that can be used to achieve your business goals on one single platform. Designing an effective business website is just the beginning, and it requires careful strategy and persistent marketing to deliver great results.
To learn more about web development and great web design tips, check out our blog at https://www.ilfusion.com/blog.