Social media has become a central part of the everyday lives of consumers today. In fact, it has been found that the total number of social media users worldwide equates to 42% of the overall world population and that each person spends a total of 2 hours and 22 minutes every day on social media.
Why Your Brand Should Be Marketing on Facebook
While there are a number of social media platforms available, Facebook remains to be the market leader: in the US alone, 68% of the adult population report that they are active Facebook users. On average, Americans spend a total of almost an hour a day on Facebook — which equates to more opportunities for marketers to reach them.
As such, there is no wonder that Facebook is the top platform for both B2B and B2C companies. Here are five ideas on how you can effectively promote your brand on social media:
5 Effective Ways to Promote Your Brand on Facebook
1. Behind-the-Scenes Photos
Currently, Facebook’s algorithm is pushing towards more organic engagement, especially for business pages. One good way to promote this is by posting raw behind-the-scenes photos, either directly on your feed or on Messenger Stories (posts that disappear after 24 hours).
Photos that show the people behind your company in action, what fun things they do at work, or what passions they care about, add a human touch to your social media posts. If you don’t have a physical office, you can post sneak peeks of your new product or how your products are made.
This type of promotional strategy also embodies the essence of social media sites: to connect people socially.
2. Business Page Shop
Facebook is proving to be more than just a social media platform. Studies have shown that 78% of consumers in the US have discovered retail products through Facebook.
Facebook now has a built-in eCommerce feature through the Facebook Marketplace. For businesses with a Facebook page, you have the option to put up a Shop where you can sell physical items. Facebook Shops not only make it easier for you to streamline your eCommerce process, but it’s also a feasible channel to market and promote your products.
3. Blog Articles and Infographics
If you have a business blog, posting the article links on social media is a good way to promote not only the article itself but also your business website. This is also an effective means to indirectly market your business to your target audience.
Sharing your articles, as well as creating infographics, gives audiences the impression that your brand is knowledgeable in what you’re doing and thereby creating a sense of trust. It also provides a level of assurance to your consumers that you can be trusted with the products and services you offer.
4. Paid Ads
Despite Facebook’s best efforts to focus on organic engagement, reports show that 93% of advertisers still use Facebook ads regularly and that 30% of marketers believe that Facebook offers the highest return on investment when it comes to digital ads.
Paid ads on Facebook take on a number of formats, but one key thing is apparent: it’s all about the visual impression. When running paid ads on Facebook, choose the best photos and/or videos that are in line with your brand message; photos of real people, vibrant and high-quality images and videos, and customized branded icons are good ideas to start with. For a complete guide on the creative specifications for Facebook Ads, you can check out this page.
As mentioned, visual content is key to marketing, and the ROI seems more promising when you use videos. In fact, studies reveal that marketers receive 66% more qualified leads through video marketing.
When marketing your brand through videos, brand storytelling is essential. For you to be able to convince viewers to convert, you need to connect with them on an emotional level. Crafting a compelling brand message by telling the story behind your brand can help you bridge that connection. It also pays to invest in quality video production equipment to ensure that your videos look professionally made. You can also tap into the help of agencies like Ilfusion that specialize in video production and marketing.
Social media is ripe with opportunities to promote your brand in ways that are more creative (and cost-effective!) than traditional marketing strategies. While Facebook provides many tools for brands to reach your audience, it all comes down to two things: engagement and connection.
Before everything else, it’s important to know what makes your audiences tick and what doesn’t. Know them well and know them more as you strategize your Facebook marketing. Only by doing so can you make the connection that will lead them further down the sales funnel.
Learn more about social media marketing, video production, and digital marketing here: www.ilfusion.com.