It is no doubt that marketing is a key element to the success of any business, big or small. For small businesses, however, budget is always one of the primary concerns, especially those that are just starting out. This often leads to skimping out on essential marketing strategies and only doing the bare minimum; for example, focusing only on traditional marketing methods over digital marketing.
While this is not always the case, many entrepreneurs fail to realize the value of digital marketing for small businesses. With modernization, consumer behavior has shifted to lean towards a more digital approach in connecting with businesses; therefore, it’s crucial for small business to leverage digital marketing to stay relevant and competitive.
Benefits of Digital Marketing to Small Businesses
One of the primary appeals of digital marketing is that it has a wider breadth of advertising reach. When done strategically, whatever you post on the Internet has the potential to be seen by any international audience.
What’s more is that digital marketing provides businesses the opportunity to directly interact with prospective clients and learn exactly what they want and need. The ability to engage with a large audience is one of the biggest benefits of using digital marketing, and the better news is that it’s convenient and the results are measurable.
The most essential takeaway is how less costly digital marketing is than traditional marketing methods. With social media marketing in particular, businesses can set up a business page for free and run ad campaigns for as little as a few dollars.
Even with a small budget, small businesses can put digital marketing to work for them and see great returns.
Practical Digital Marketing Tips for Small Businesses
For small businesses, it’s important to maximize the marketing budget to reap the most conversions for the lowest possible cost. Here are some of the most cost-effective and practical digital marketing strategies that you can carry out on a small budget:
1. Optimize your business website for mobile
Nowadays, it’s essential for all types of businesses to establish an online presence through a website. For businesses on a tight budget, Google My Business offers an option to create a free website that seamlessly integrates to your Business Profile for better search engine visibility.
It’s not enough, however, to merely have a business website. With more and more consumers using their mobile phones to access the Internet over desktop computers, it’s crucial now more than ever to optimize your website for mobile. Make sure that your web design is responsive, your site speed is fast, and your content written with search intent and SEO best practices in mind.
2. Leverage social media
For small businesses that have just launched, social media is the ideal place to market, as it’s free, easy to set up, and has a huge potential in reaching to the right audience. With so many social media platforms to choose from, Facebook, Twitter, and Instagram are always good places to start.
Make use of their features tailored specifically for businesses, such as Facebook Power Editor to manage ads both on Facebook itself and on Instagram. Additionally, it’s important to maintain a consistent posting schedule and to have a content strategy in place.
3. Get listed on online directories
For brick-and-mortar businesses, getting listed on online directories is essential for local search marketing. Just like how we used to look for business information on the yellow pages back in the day, modern-day consumers rely on the Internet now to know more about a product or service they’re interested in.
Have your business listed on local listing sites such as Google My Business, Bing Places for Business, and Yahoo! Small Business, as with online directories like Yelp, TripAdvisor, The Real Yellow Pages, Angie’s List, and Thumbtack. A key takeaway with online listings is to ensure that your business information (i.e., address, phone number, website, etc.) is consistent throughout all your listings.
4. Build your email list
Despite the ever-changing trends in digital marketing, email marketing remains to be one of the most effective strategies that is still used by many experienced marketers today. Collecting email addresses from potential and existing customers can greatly help in expanding your reach and in refining your marketing strategy.
Strategically place email opt-in forms on your website, and ensure that it’s easy to spot and can be completed in just a few clicks. It’s also recommended to offer a compelling incentive too when asking for email addresses; this could be a discount coupon, access to exclusive content, or other special offers.
5. Retarget your ads
As the term suggests, retargeting or remarketing involves advertising directly to bounced traffic from audiences who have already visited your website, or those whom you already had a connection with through other channels (i.e., social media).
Retargeting ads have been proven to offer higher returns than normal online advertising at a lower cost. Many of today’s popular advertising tools such as Google Ads and Facebook Power Editor support retargeting. If you have an eCommerce site, you can send a follow-up email to customers who have abandoned their shopping carts or alert them when their favorite item is on sale.
With the increasing use of the Internet and the continuing digitization of our world, digital marketing is crucial to every business. However, this doesn’t mean that traditional marketing is going away. For the best results, there must be a good balance between using both digital and traditional marketing strategies.
If you want to know more about digital and traditional marketing, visit our website at https://www.ilfusion.com