Good content is key to building up an audience and attracting new followers, but what makes them stay with you is social media engagement. Engagement not only increases the interaction of your followers with your brand, it also effectively boosts the chances for conversion. This is why it’s a smart move for your company to make time to engage with your followers.
Here are five effective ways you can effectively engage in social media.
1. Ask questions
Sometimes, your followers need a direct nudge to respond to your content. Asking them questions related to your brand encourages them to comment, share, or react. It’s also a good way to get feedback and unique insight from their answers.
Be creative with your questions. For example, Goodreads asks their followers every Friday: “What are you reading this weekend?” Other brands stir conversations by asking thought-provoking questions, but be sure to phrase them carefully. For example, if you’re a flower shop, you can ask: “What’s your most memorable date?”
2. Listen proactively
Simply posting your content isn’t enough. It’s equally important to take the initiative in proactively listening to what your audience is saying about your brand. You can use free social media listening tools such as Google Alerts, Hootsuite, and TweetDeck to do this.
Social media monitoring helps you gain insight into your customers’ concerns and needs through their posts or comments on your content. It’s also crucial to take prompt actions in addressing their concerns and to be mindful when resolving issues.
3. Notice and appreciate followers
Being noticed by a reputable brand is something most people on social media appreciate, and it’s also one good way of driving engagement. It makes them feel that what they are doing is being seen and heard.
One way of doing this is to thank your followers for sharing your content or for following your account. Following people back is also a good idea. You can also share your followers’ content and acknowledge them in your post(s) by mentioning their usernames.
4. Show your company culture
Your followers appreciate seeing a real person behind your company’s social media account(s). And what better way to do this than showing your actual employees/company owner(s) in action?
Posting photos that showcase your company’s culture adds a bit of intimacy to your brand and reveals a side of your business that’s fun and innately human. Photos of office outings, brand events, and your employees at work are good conversation starters.
5. Hold contests or offer giveaways
People love getting stuff for free, that’s why contests and giveaways are a big hit on social media. If you want to keep costs at a minimum, offering discount vouchers for your products/services also works. For example, a coffee shop can hold a contest on who has the best photo and caption inside their shop, and winners can win a $100 gift card.
Get creative as you can. The key thing here is giving something of value to your followers which would boost engagement.
Engagement is the bread and butter of social media marketing. Brands need to interact and make meaningful engagement with their followers in order to make a connection. After all, getting social and being connected is what makes social media social.
For more digital marketing tips and tricks, visit our website at https://www.ilfusion.com.