Video content is one of the most effective strategies for growing your business’ online presence:
- It promotes higher conversion rates
- It influences purchasing decisions
- It drives more organic traffic to your site
- It generates more engagement than other types of content
However, the challenge of creating videos is that it has a short shelf-life — even the most successful viral videos easily lose its popularity in just a span of a couple of days.
Why It’s Smart to Repurpose Your Video Content
The solution here is to repurpose your video content. If there’s one thing we love about videos, they are quite versatile and can be converted to other forms of content.
Repurposing video content not only helps in extending its shelf-life; it also helps in:
- boosting its exposure
- driving fresh engagement
- telling your brand story in another way
- reaching different audience segments
Here are a few creative ways on how you can repurpose your video content:
1. Convert into a blog post
While statistics show that users prefer to watch videos over blog posts, using both together can further boost your engagement and drive more traffic to your website.
Additionally, a minority of users are more comfortable reading articles than watching videos.
When converting video content into a blog post, don’t just copy-paste your video transcript to your business blog. Elaborate on the major points and format the article in a way that’s easily digestible to online readers:
- Use bullet points
- Keep sentences and paragraphs short and simple
- Use subheadings for hierarchy
Embed the video in the article as well to leverage the organic traffic that you will garner from your business blog.
2. Create an infographic or series of social media posts
Adding to the previous point, you can consolidate all the important points of your video into an infographic. Another option is to chunk these points into smaller portions as a series of social media images.
Then, to drive renewed engagement to your video, include a link to the video where readers can “learn more.”
3. Turn it into a podcast
A podcast is a series of digital audio files that function as an internet radio show. Podcasts have been gaining popularity over the recent years because of the convenience it brings to online users.
You can turn your videos to a series of podcasts so that users have another avenue to listen to your brand message. You can then publish your podcast into podcast streaming services such as Spotify for Podcasters, Google Podcasts, or Apple Podcasts.
4. Post snippets of the video as “Stories”
Instagram Stories, Snapchat, and Facebook My Day are ephemeral content — those that are only published and are available in a set amount of time, usually for 24 hours.
In marketing, this type of content can be a great option for highlighting certain events and for giving sneak peeks. In the case of repurposing existing content, you can post snippets or highlights of your video as Stories to renew users’ interest in your video content.
5. Cut into several mini short clips
For longer videos, you can cut them into several mini short clips (a maximum of 1 minute each) and post them on other platforms, such as Instagram TV, Snapchat, or TikTok.
Be sure that each short clip highlights an important or relevant point so that the content remains valuable to users despite its shortened form.
It’s also a good idea to edit the videos and add captions. This is to cater to the preferences of users from these platforms (who sometimes prefer to watch videos on mute, so captions are a great help).
6. Turn into a video compilation
On the other hand, shorter videos can be compiled into one comprehensive video. This is especially useful when you’re posting a series of videos for a particular campaign.
Another idea is to call for video submissions from your audience, and then repurpose the chosen ones into a video compilation.
7. Show behind the scenes/outtakes
Make use of every footage of your video by showing behind-the-scenes content: outtakes, bloopers, or interviews of the production crew.
Doing so adds a layer of authenticity to your brand, as well as piquing the interest of audiences, thus boosting its exposure and engagement.
There are several other ways to repurpose your content, and we’ve highlighted 7 of the most popular ones. Creating content is, after all, not just about marketing but about providing value to your target audience.
To read more about content creation and digital marketing, check out our blog at https://www.ilfusion.com/blog/