Symmetry is an aspect of design where objects, lines, and shapes are arranged in a balanced way. It can work both directly and subtly, allowing designers to create art that looks balanced and visually appealing. However, if you’re just starting out in graphic design, understanding and using symmetry can be…

Your relationship with your customer is among the most essential ones your business will develop. However, developing an emotional connection with them requires understanding the psychology of marketing and customer engagement so that you can create an experience that resonates with their needs and values. What Is Emotional Marketing? Emotional marketing is a technique…

Search engine optimization (SEO) is a must-have for any business that wants to grow and succeed online. But with all the complexities of modern search engines, it can be tricky — even overwhelming — to stay on top of your SEO game. Fortunately, there are plenty of online tools available…

Interactive animation has become an increasingly popular way to engage viewers in a game or virtual experience. These can be efficient tools to create immersive experiences and offer unique visuals to help promote your brand. But creating a winning interactive animation requires more than just attractive images and fancy technology…

Video marketing is booming now more than ever. With the growing popularity of short-form video-sharing platforms like TikTok and Instagram, it’s no wonder why 91% of online consumers want to see more video content from their favorite brands. The same study by Wyzowl found that 92% of marketers report that…

Plagiarism is a heavy topic not just in the academic world, but in the digital one as well. Duplicate content is a major issue for search engine optimization (SEO) and can have serious effects on search engine rankings and overall website visibility. While you might be doing your best to…

While innovations in digital marketing may grab the headlines, print design still has its place in modern marketing. A study by Harvard Business Review (HBR) found that more business-to-consumer (B2C) brands are increasing their budgets for traditional advertising, and it’s predicted that the trend will continue in 2023 and beyond. Why Are Print Design and Traditional Marketing Still Relevant? …

The marketing landscape has greatly changed over the past few years, especially now that the new normal is here to stay. Among the most recent marketing trends that we see include the following: The increasing preference for online shopping and digital payments The use of AI tools for digital marketing …

Your website’s domain is an often overlooked aspect of search engine optimization (SEO), yet it can have an impact on your page’s ranking on search engine result pages (SERPs). Domain refers to your website’s top-level domain (TLD), such as .com, .net, and more recently, .org. — for example, www.example.com. Domain…