Ilfusion Inc. is a full-service creative agency located in Fort Worth, TX with talents in web, design, video, social media and marketing consultation.
How to Do WordPress SEO Right: 7 Tips to Boost Rankings
How to Do WordPress SEO Right: 7 Tips to Boost Rankings

WordPress provides a complete suite of tools and plugins that makes website creation easy, even for beginners.

However, despite that, it’s not a guarantee that your website will perform well, especially when it comes to SEO. You need to do WordPress SEO right, and it starts by using the right tools and the right techniques.

In the following sections, we will discuss a few WordPress SEO best practices to help you boost your site’s ranking.

Important note: This guide is best reserved for WordPress.org users. To know more about the difference between WordPress.org vs. WordPress.com, …


7 Ways to Repurpose Video Content to Boost Your Video Marketing Strategy
7 Ways to Repurpose Video Content to Boost Your Video Marketing Strategy

Video content is one of the most effective strategies for growing your business’ online presence:

However, the challenge of creating videos is that it has a short shelf-life — even the most successful viral videos easily lose its popularity in just a span of a couple of days.

Why It’s Smart to Repurpose Your Video Content

The solution here is to repurpose your video content. …


6 Outdated SEO Strategies You Should Stop Doing
6 Outdated SEO Strategies You Should Stop Doing

As user behavior and preferences change, search engine optimization (SEO) strategies also evolve. For the past few years, Google has introduced several algorithm updates that redefined the digital marketing landscape.

Sticking with outdated approaches to SEO can significantly pull down your website’s rankings. This subsequently leads to missed opportunities in attracting and converting consumers, and ultimately, rendering your digital marketing strategy ineffective.

If you’re using these 6 outdated SEO strategies, you should consider modifying your approach:

1. Keyword stuffing

Over-optimization, or keyword stuffing, remains the most common pitfall for creators to this day.

This means repeating a particular keyword way too many times in a given page, in the hopes of ranking higher for that keyword. This is compounded even further by using the keywords in an unnatural and ungrammatical way. …


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With Google’s mobile-first index finally live and fully implemented, mobile SEO is now at the forefront.

Search engine optimization is different for desktop and mobile users. Desktop SEO is more straightforward, while mobile SEO requires a number of considerations, most of which revolve around usability and speed.

It’s all the more important now to shift your focus to mobile SEO, as more and more people (4.17 billion, to be exact) are using their mobile devices to access the web — and the number just keeps growing.

Mobile user experience also influences sales and conversions, as well as affecting how users perceive your brand. …


Should You Use WordPress.org or WordPress.com? 12 Main Differences
Should You Use WordPress.org or WordPress.com? 12 Main Differences

If you’re new to blogging, it can sometimes be confusing which of the two popular content management systems (CMS) you should go for: WordPress.org or WordPress.com?

Are the two of them the same? When should you use WordPress.org over WordPress.com, and vice versa?

12 Main Differences: WordPress.org vs. WordPress.com

At the very core, the main difference between the two lies in who is hosting your website:

  • WordPress.org: You host your own website
  • WordPress.com: They host your website for you

The table below summarizes 12 key differences to help you choose the best one for your needs:

12 Main Differences: WordPress.org vs. WordPress.com
12 Main Differences: WordPress.org vs. WordPress.com

WordPress.org

  • Web hosting: Self-hosted (you choose your own hosting provider — e.g., …

7 Social Listening Tips to Gain Insight into Customer Conversations
7 Social Listening Tips to Gain Insight into Customer Conversations

There’s more to social media marketing than just posting relevant content — you also have to listen to what your audiences are saying. Social listening means taking a proactive approach to monitoring the conversations around your brand.

Why social listening matters

Social listening is an important component of audience research, mainly in analyzing audience sentiment towards your brand — that is, knowing how they feel about you, not just what they think about you.

Most importantly, social listening helps you gain more insight into customer conversations. It helps you to:

  • Learn more about their needs and pain points: How can you make your product or service better to address this? …

Best Ways to Handle Negative Comments on Your Brand’s Social Media
Best Ways to Handle Negative Comments on Your Brand’s Social Media

Social media has evolved to become more than just a place to socialize: it has now become a platform to buy and sell, to market and advertise brands, and more importantly, to handle customer complaints.

Social Media as a Customer Service Platform

A study showed that 54% of consumers prefer to use social media over email or phone for customer service.

It has also been found that younger consumers between ages 18 and 34 trust online reviews and treat them as much as recommendations from friends.

More significantly, customers with negative experiences are more likely to share their grievances on social media.

In fact, a study found that 82% of customers specifically hunt for negative reviews to make an informed decision about their purchases. …


How to Write Effective Blog Content to Boost SEO
How to Write Effective Blog Content to Boost SEO

A business blog is a powerful content marketing tool that offers many benefits, among these are the following:

  • A business blog allows you to share relevant content that your audience is interested in, therefore establishing your authority and boosting your credentials.
  • It’s also a good tool for lead generation. By including an email subscription option in your blog, you enable more touchpoints with your clients.
  • It can help you build your network. A blog gives you a platform to collaborate with guest bloggers and other content creators, thus expanding your network even further.
  • Most importantly, a blog with a regular stream of content helps drive traffic to your website and thus boosting SEO. …

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There’s no denying that WordPress is the top content management system (CMS) to date — in fact, 14.7% of the world’s top 100 websites use WordPress.

Additionally, it is estimated that at least 500 new websites are being built on WordPress every day, placing it as the world’s fastest-growing CMS.

Plugins and WordPress: Why It’s the Number 1 Choice for Many

Among the biggest appeals about WordPress is that it gives a truly open-source experience for both advanced and beginner web developers alike with its wide range of plugins.

Plugins enable you to add functionality and customization options to your website.

To date, there are more than 57,000 plugins in the official WordPress directory, and this number continues to grow daily. …


How to Make Your UX Designs Developer-Friendly
How to Make Your UX Designs Developer-Friendly

Friction between UI/UX designers and developers often stems from contradicting values: While designers are mostly focused on the aesthetics and user experience of a product, developers are concerned about the overall feasibility and quality of a certain design.

The truth is that, if a product design isn’t feasible in development, then it cannot be user-friendly.

The key to a successful UI/UX design project is to make the UX design more developer-friendly and, most importantly, to have better collaboration between designers and developers.

Ways to Make Your UX Designs Developer-Friendly

This is not to say, however, that designers should always be the one to adjust. It goes without saying that both teams can learn from one another: Designers to learn what makes a design feasible for development, and for developers to see a design through a designer’s eyes. …

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