As business owners know, in this era, having a website is no longer just an option but a necessity. For smaller businesses, however, creating a website may not be entirely feasible — the lack of budget, time, and resources are the common reasons.
A one-page website, however, gives you the best of two worlds. They are relatively more affordable to create compared to a classic website, and it allows you to get your brand the online presence it needs to thrive in today’s internet-driven landscape.
One-page websites, as the term suggests, present content on a single HTML page where visitors…
UTM parameters are a simple but effective means of tracking your website traffic. Compatible with analytics tools like Google Analytics, it provides data on how, where, and why traffic is driven to your site. Using this on the links and paid ads you share on your social media platforms allows you to track the social media performance as well as insights on your campaigns and paid ads.
With UTM parameters, you’ll be able to optimize your social media channels and have better strategic marketing insights when planning for more traffic and sales. …
Over the past year, people’s consumption of social media has greatly changed, owing to the increasing usage of digital communication brought about by the new normal. With this in mind, it’s no surprise that this shift led to new patterns in social media engagement, including the best time to post content.
We’ve gathered data from various sources to give you insight on the best days of the week and times of the day that are most ideal for engagement:
For every business, there’s so much value in having employees who strive to work for the betterment of the company.
Even better is when your employees become your own brand advocates, especially in this era where consumers are highly reliant on social media. In fact, leveraging employee advocacy opens up a lot of opportunities for your brand. Research shows that employees have 5x more reach than brand accounts on social media and their corresponding followers are 7x more likely to convert.
So how do you encourage your employees to become advocates of your brand?
This can be achieved by creating…
For businesses, this presents a huge opportunity: with virtual events, the only barrier to attendance is internet access so there are vast possibilities to invite more people from all over the globe.
The common misconception about virtual events, however, is that you can be more lenient when it comes to preparation. The fact is that hosting virtual events require the same attention and careful planning as when planning an in-person event.
One of the most defining features of Twitter that sets it apart from other platforms is how dynamic it is. In fact, it’s been found that content posted on Twitter — that is, Tweets — have the shortest lifespans among other online content: 18 minutes, even for trending topics!
For content creators, Twitter’s short shelf-life can be a challenge, but if you can harness it well, you can actually use it to your advantage.
As a marketer and/or business owner, understanding how Twitter trending topics work can make a lot of difference in your social media strategy. …
In social media management, there are times when you need to make important updates to your business pages. Some instances include:
The problem, however, is that search engines like Google take time to index and crawl web pages again, even for highly popular social media networks.
It’s very likely that outdated content will still show up in search results for a while, and this might put your business at risk, especially if the content is considered sensitive, or becomes misleading to new…
Branding is a crucial aspect for any business, whatever the size, but its significance is much more underscored when your business is still at its early stages.
As brand designer Walter Landor said, “Products are made in a factory but brands are created in the mind.” Creating a great brand starts with the right mindset of what branding truly is. Here are 5 branding myths that you should know and not believe in:
Firstly, the most common misconception is that your company name and logo already serve as your brand. …
For content creators on YouTube, the most common question is how to make money out of the video content you make. Although there are many options on how to monetize your YouTube videos, there’s no quick way to do it. However, this doesn’t mean that it’s impossible.
Here’s all you need to know about the basics of how to monetize your YouTube content.
Earning money on YouTube begins when you get accepted into the YouTube Partner Program. Basically, your channel needs to meet 4 requirements:
There’s no better way to connect with your audiences than through a good story, and Instagram is making it easier for brands and individual creators alike to boost engagement with audiences through Instagram Stories.
Basically, Instagram Stories lets you share photos and reels for 24 hours; after such time, the story disappears — although you have the option to view your story privately in your archive.
Instagram describes Stories as another way for audiences to “share all the moments of your day [stories], not just the ones you want to keep on your profile.”
As such, IG Stories is a…