Each year brings new audience segments as consumers age, which becomes the focus of marketers. In 2021, for instance, the oldest Generation Z (born between 1997 and 2012) will be 24 years old. The younger Millennials (born between 1981 and 1996) are also around their mid-20s and early 30s.
What this means is that both generations, while having distinctive differences in consumer behaviors, are becoming more active members in commerce. But they have one thing in common: Recent trends have shown that Millennials and Gen Zers connect with others on social media through internet challenges.
And this kind of trend can be a valuable strategy for marketers. …
Social media has become more relevant to people of all ages in 2020 due to the pandemic. As we enter 2021 and adapt to the new normal, new user behaviors are bound to change the landscape of the social media industry yet again.
What trends in social media marketing should you prepare for in 2021? Here are the top 5 in our list:
1. Shift to social media online shopping
People are embracing e-commerce more, and we’re seeing a continued shift to online shopping in the years to come. …
The number of podcasts has been rising over the recent years, with over 1 million active podcasts to date!
A podcast is an audio recording that usually spans several episodes and talks about certain topics. In other words, it functions as an internet radio show.
Listeners can access podcasts from audio streaming services such as Pandora, Google Podcasts, Apple Podcasts, and Spotify for Podcasters. They have the option to download the audio files to their mobile devices so that they can listen to it on-demand.
Many entertainers — and even marketers — are jumping into the podcast trend because it offers many benefits: convenience, portability, and easy to create with a minimal initial investment. …
WordPress provides a complete suite of tools and plugins that makes website creation easy, even for beginners.
However, despite that, it’s not a guarantee that your website will perform well, especially when it comes to SEO. You need to do WordPress SEO right, and it starts by using the right tools and the right techniques.
In the following sections, we will discuss a few WordPress SEO best practices to help you boost your site’s ranking.
Important note: This guide is best reserved for WordPress.org users. To know more about the difference between WordPress.org vs. WordPress.com, …
Video content is one of the most effective strategies for growing your business’ online presence:
- It promotes higher conversion rates
- It influences purchasing decisions
- It drives more organic traffic to your site
- It generates more engagement than other types of content
However, the challenge of creating videos is that it has a short shelf-life — even the most successful viral videos easily lose its popularity in just a span of a couple of days.
Why It’s Smart to Repurpose Your Video Content
The solution here is to repurpose your video content. …
As user behavior and preferences change, search engine optimization (SEO) strategies also evolve. For the past few years, Google has introduced several algorithm updates that redefined the digital marketing landscape.
Sticking with outdated approaches to SEO can significantly pull down your website’s rankings. This subsequently leads to missed opportunities in attracting and converting consumers, and ultimately, rendering your digital marketing strategy ineffective.
If you’re using these 6 outdated SEO strategies, you should consider modifying your approach:
1. Keyword stuffing
Over-optimization, or keyword stuffing, remains the most common pitfall for creators to this day.
This means repeating a particular keyword way too many times in a given page, in the hopes of ranking higher for that keyword. This is compounded even further by using the keywords in an unnatural and ungrammatical way. …
With Google’s mobile-first index finally live and fully implemented, mobile SEO is now at the forefront.
Search engine optimization is different for desktop and mobile users. Desktop SEO is more straightforward, while mobile SEO requires a number of considerations, most of which revolve around usability and speed.
It’s all the more important now to shift your focus to mobile SEO, as more and more people (4.17 billion, to be exact) are using their mobile devices to access the web — and the number just keeps growing.
Mobile user experience also influences sales and conversions, as well as affecting how users perceive your brand. …
If you’re new to blogging, it can sometimes be confusing which of the two popular content management systems (CMS) you should go for: WordPress.org or WordPress.com?
Are the two of them the same? When should you use WordPress.org over WordPress.com, and vice versa?
12 Main Differences: WordPress.org vs. WordPress.com
At the very core, the main difference between the two lies in who is hosting your website:
- WordPress.org: You host your own website
- WordPress.com: They host your website for you
The table below summarizes 12 key differences to help you choose the best one for your needs:
There’s more to social media marketing than just posting relevant content — you also have to listen to what your audiences are saying. Social listening means taking a proactive approach to monitoring the conversations around your brand.
Why social listening matters
Social listening is an important component of audience research, mainly in analyzing audience sentiment towards your brand — that is, knowing how they feel about you, not just what they think about you.
Most importantly, social listening helps you gain more insight into customer conversations. It helps you to:
- Learn more about their needs and pain points: How can you make your product or service better to address this? …
Social media has evolved to become more than just a place to socialize: it has now become a platform to buy and sell, to market and advertise brands, and more importantly, to handle customer complaints.
Social Media as a Customer Service Platform
A study showed that 54% of consumers prefer to use social media over email or phone for customer service.
It has also been found that younger consumers between ages 18 and 34 trust online reviews and treat them as much as recommendations from friends.
More significantly, customers with negative experiences are more likely to share their grievances on social media.
In fact, a study found that 82% of customers specifically hunt for negative reviews to make an informed decision about their purchases. …
