TikTok has easily become one of the most popular social media platforms today, not just for the younger generation but also for the older crowd. Among the many appeals of TikTok are its high audience engagement and broader content discoverability — and the comments section on TikTok can bring so…

Search engine optimization (SEO) can be divided into two: on-page SEO, which refers to optimizing the content and structure of your website, and off-page SEO, which refers to activities like link building and social media engagement. These two types of strategies work hand-in-hand to help readers discover your website and…

Google has two main goals: the first is to make the online search experience pleasant and convenient, and the second is to make the Internet a safe environment for users. Over the past few years, however, just as user behavior is evolving, so are the methods of cyber attacks. According…

Creating a sense of community is among the very essence of social media. For brands, having a solid community also means having more meaningful engagement among your followers and having a more receptive audience. It remains a fact, however, that a lot of activities are involved in social media marketing…

Social media has greatly redefined how conversations are happening online, including how brands handle customer service. It has been established for many years now that social media has become more than just an online space to socialize. For brands, it’s also the ideal platform to connect with your target market. …

Twitter has always been known as a primarily text-based social media platform. With over 329 million monthly active users all over the world, it’s no doubt that Twitter is an important platform for brands. It also offers a suite of features and tools that are geared toward businesses in particular. …

Social media was created with community building in mind. However, with the overly saturated market and with billions of social media users worldwide, a significant number of people now prefer smaller, more intimate groups on social media. Facebook and Reddit were among the pioneers of creating private online communities. Other…

It has been well-established that videos are among the best formats to use for marketing: it drives engagement, helps customers retain information better, boosts ROI, and is the preferred format by audiences. And with the rise in popularity of short-form video platforms and formats such as TikTok, Instagram and Facebook…

Visual content such as photographs play a vital role in the overall impact of your design. Humans are naturally visual beings, so using eye-catching and engaging brand imagery is an important factor for a successful campaign. The Importance of Photography and Imagery to Your Brand High-quality photos and imagery are powerful marketing tools: They help convey your marketing message…