There’s no better way to connect with your audiences than through a good story, and Instagram is making it easier for brands and individual creators alike to boost engagement with audiences through Instagram Stories.
Basically, Instagram Stories lets you share photos and reels for 24 hours; after such time, the story disappears — although you have the option to view your story privately in your archive.
Instagram describes Stories as another way for audiences to “share all the moments of your day [stories], not just the ones you want to keep on your profile.”
As such, IG Stories is a…
Influencer marketing is one of the most cost-effective ways to reach audiences on social media, especially when your brand caters to a younger crowd.
Social media influencers are “celebrities” in their own right who have their own dedicated following and are considered as experts in their niche.
Tapping into the resources of influencers helps your brand to connect with new audience segments, boost your engagement, and expand your reach in a more authentic way, especially during these times when internet users are more reliant on social media than ever.
How do you make influencer marketing work for your brand? …
Every element in your design contributes to its overall look and feel, and this includes the typeface you use. The choice of typography, in fact, highly affects the readability and usability of your design, just to name a few factors.
How do you select fonts that would make your UX design more cohesive? Here are a few tips:
Each font classification is associated with certain “personalities,” just like how colors evoke certain emotions. …
Each year brings new audience segments as consumers age, which becomes the focus of marketers. In 2021, for instance, the oldest Generation Z (born between 1997 and 2012) will be 24 years old. The younger Millennials (born between 1981 and 1996) are also around their mid-20s and early 30s.
What this means is that both generations, while having distinctive differences in consumer behaviors, are becoming more active members in commerce. But they have one thing in common: Recent trends have shown that Millennials and Gen Zers connect with others on social media through internet challenges.
And this kind of trend…
Social media has become more relevant to people of all ages in 2020 due to the pandemic. As we enter 2021 and adapt to the new normal, new user behaviors are bound to change the landscape of the social media industry yet again.
What trends in social media marketing should you prepare for in 2021? Here are the top 5 in our list:
The number of podcasts has been rising over the recent years, with over 1 million active podcasts to date!
A podcast is an audio recording that usually spans several episodes and talks about certain topics. In other words, it functions as an internet radio show.
Listeners can access podcasts from audio streaming services such as Pandora, Google Podcasts, Apple Podcasts, and Spotify for Podcasters. They have the option to download the audio files to their mobile devices so that they can listen to it on-demand.
Many entertainers — and even marketers — are jumping into the podcast trend because it…
WordPress provides a complete suite of tools and plugins that makes website creation easy, even for beginners.
However, despite that, it’s not a guarantee that your website will perform well, especially when it comes to SEO. You need to do WordPress SEO right, and it starts by using the right tools and the right techniques.
In the following sections, we will discuss a few WordPress SEO best practices to help you boost your site’s ranking.
Video content is one of the most effective strategies for growing your business’ online presence:
However, the challenge of creating videos is that it has a short shelf-life — even the most successful viral videos easily lose its popularity in just a span of a couple of days.
The solution here is to repurpose your video content. …
As user behavior and preferences change, search engine optimization (SEO) strategies also evolve. For the past few years, Google has introduced several algorithm updates that redefined the digital marketing landscape.
Sticking with outdated approaches to SEO can significantly pull down your website’s rankings. This subsequently leads to missed opportunities in attracting and converting consumers, and ultimately, rendering your digital marketing strategy ineffective.
If you’re using these 6 outdated SEO strategies, you should consider modifying your approach:
Over-optimization, or keyword stuffing, remains the most common pitfall for creators to this day.
This means repeating a particular keyword way too many times…
With Google’s mobile-first index finally live and fully implemented, mobile SEO is now at the forefront.
Search engine optimization is different for desktop and mobile users. Desktop SEO is more straightforward, while mobile SEO requires a number of considerations, most of which revolve around usability and speed.
It’s all the more important now to shift your focus to mobile SEO, as more and more people (4.17 billion, to be exact) are using their mobile devices to access the web — and the number just keeps growing.
Mobile user experience also influences sales and conversions, as well as affecting how users…