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Ilfusion Inc. is a full-service creative agency located in Fort Worth, TX with talents in web, design, video, social media and marketing consultation.

lead generationWith the integrated e-commerce features in all major social media platforms today, it’s more than feasible to use it as a lead generation tool. Whether you’re a B2B or B2C company, social media is a great complement to your business website in getting leads. …


One of the keys to a successful social media marketing strategy is a well-planned content calendar. Content planning not only helps in saving you time; it also ensures that the content you’re creating is aligned to the needs of your audiences and with the goals of your strategy.

A social…


Part of establishing a brand is making your target audience aware of your existence. Without brand awareness, your business will be lost in the sea of many competing brands in the same industry.

Brand awareness is the extent of how familiar people are with your business. It goes hand in…


Search engine optimization (SEO) is heavily reliant on content, and the quality of the content itself rides on the keywords you use. Keyword research not only helps you in boosting your SEO ranking — it’s also crucial in defining the structure of your content and its overall quality.

There’s a…


Engagement is the bread and butter of social media marketing, and what better way to drive engagement than user-generated content (UGC)?

User-Generated Content: What It Is and Its Benefits

User-generated content, as the term suggests, is any content created by people rather than brands. It can take any form: images, videos, reviews, etc.

Incorporating UGC into your social…


Google Ads has been the digital advertising platform of choice for many brands. However, if you’re a beginner, there may be several reasons why it’s not the best option for you. You may also want to consider other ad platforms as a complement to Google Ads to expand your reach.


As business owners know, in this era, having a website is no longer just an option but a necessity. For smaller businesses, however, creating a website may not be entirely feasible — the lack of budget, time, and resources are the common reasons.

A one-page website, however, gives you the…


UTM parameters are a simple but effective means of tracking your website traffic. Compatible with analytics tools like Google Analytics, it provides data on how, where, and why traffic is driven to your site. …


Over the past year, people’s consumption of social media has greatly changed, owing to the increasing usage of digital communication brought about by the new normal. …


For every business, there’s so much value in having employees who strive to work for the betterment of the company.

Even better is when your employees become your own brand advocates, especially in this era where consumers are highly reliant on social media. In fact, leveraging employee advocacy opens up…

Ilfusion Creative

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