A bounce rate is the percentage of visitors who come to your website and leave without continuing to other pages within your site. Basically speaking, these visitors “bounce” away from your website to another website.
Typically, the lower the bounce rate, the better your website’s performance is. A low bounce rate is a good indicator that your visitors are taking their time to explore your content.
While there are many other factors that could affect the bounce rate of your website, web design is seen to have a significant impact.
Here are five web design tips to help you improve your website’s bounce rate:
1. Your homepage should be attractive and engaging
You only have a few seconds to make a good and lasting impression on your visitors, and it all starts with an attractive and engaging homepage.
A good rule of thumb is to keep your homepage’s layout clean, attractive, and simple. By doing so, you have the best chance of catching your visitor’s attention and encouraging them to continue exploring other pages of your site.
A simple homepage helps visitors find what they need fast; clutter them with too many design elements and they will find it difficult to navigate your site and leave.
2. Keep design elements to a minimum
Expounding on the first tip, a simple design not only improves a user’s ease in navigating your website; it also helps in speeding up page load times.
Page load speed is also one of the factors that affect bounce rates. If your website loads too slowly, visitors are more likely to give up on your site and look for other options.
Avoid auto-playing videos, Flash elements, and images that are too large in file size.
3. Your navigation should be easy and user-intuitive
From the moment your visitors land on your site, they should know how the navigation works. User experience and bounce rates correlate with each other, so aim for a website that’s easy to use.
While hamburger menus are gaining popularity, it’s best practice not to hide your navigation menu. Make the menu visible and noticeable — this way, you prompt your viewers to go from one page to the next while staying within your site.
Positioning your menu horizontally across the top of the page has become a standard practice.
4. Make your web design responsive
Considering that the majority of web traffic comes from mobile devices, we should also never forget about making your website responsive when viewed on mobile devices. To check if your website is responsive, you can use Google’s free mobile-friendliness test.
When designing a responsive site, it’s important to remember not to design your website for a specific screen dimension only. Instead, design your site around your content for different screen resolutions and use media queries.
Consider how the layout and its elements work on a desktop, and how these elements adapt to each other on mobile.
5. Embrace the whitespace
It’s not a good idea to overload your visitors with too much visual information. Images are great elements to include on your website, but too many will distract the user.
Make use of lots of whitespace to help your visitors have a clearer view of your content.
Ad placement is also an important consideration. Pop-up ads are some of the main culprits of driving visitors away from your website, so it’s best practice to steer away from those.
While can be important to include ads for monetization, it’s also crucial not to overdo it — a maximum of 2 to 3 ads that are well-spaced from each other is recommended.
Wrapping It Up
The design choices you make for your website can have a significant effect on your bounce rate, among many other things.
Still, a lot of other factors come into play when it comes to figuring out high bounce rates, so it’s important to look into the relevancy of your content and other technical factors, such as broken links and misleading redirect pages.
To know more about web design, check out our blog at http://www.ilfusion.com/blog.