What Are the Best Times to Post on Social Media in 2024?

Ilfusion Creative
3 min readFeb 6, 2024
What Are the Best Times to Post on Social Media in 2024?

Timing is everything when it comes to social media. In 2024, as the digital landscape continues to evolve, knowing the best times to post on social media will be vital for any brand looking to maximize engagement and reach its target audience.

Social Media Marketing: Why Timing Matters

As a brand, you may have already established your voice and content strategy on different social media platforms. But without considering timing, your efforts may go unnoticed.

Social media algorithms are constantly changing and adapting, making it essential to stay up-to-date with the latest trends and insights.

Posting at the right times can significantly increase your reach, engagement, and ultimately lead to conversions. By strategically scheduling your posts, you can ensure that your content is seen by a larger audience and receives more interaction.

What Is the Best Time to Post in 2024?

While there is no universal answer to this question, there are general guidelines and data that can help guide your social media strategy.

Firstly, it’s essential to consider your target audience:

  • Who are they?
  • What time zone do they live in?
  • What times of day are they most active on social media?

Next, take a look at the specific platform you’re using. Different platforms have different peak usage times, which can be influenced by factors such as demographics and location.

For this article, we’ve gathered data from several sources such as Hootsuite, Hubspot, Social Pilot, and Sprout Social — among others — to provide you with a general overview of the best times to post on social media in 2024.

Facebook

  • When is the best time to post on Facebook? 9:00 AM to 10:00 AM
  • When is the best day/s to post on Facebook? Monday to Thursday
  • When is the worst day/s to post on Facebook? Sunday

Instagram

  • When is the best time to post on Instagram? 7:00 AM to 10:00 AM
  • When is the best day/s to post on Instagram? Monday to Wednesday
  • When is the worst day/s to post on Instagram? Sunday

Twitter/X

  • When is the best time to post on Twitter/X? 9:00 AM to 1:00 PM
  • When is the best day/s to post on Twitter/X? Wednesday to Friday
  • When is the worst day/s to post on Twitter/X? Sunday

TikTok

  • When is the best time to post on TikTok? 2:00 PM to 9:00 PM
  • When is the best day/s to post on TikTok? Sunday / Monday to Friday
  • When is the worst day/s to post on TikTok? Saturday

LinkedIn

  • When is the best time to post on LinkedIn? 10:00 AM to 3:00 PM
  • When is the best day/s to post on LinkedIn? Tuesday to Thursday
  • When is the worst day/s to post on LinkedIn? Saturday and Sunday

Pinterest

  • When is the best time to post on Pinterest? 3:00 PM to 6:00 PM
  • When is the best day/s to post on Pinterest? Wednesday to Friday
  • When is the worst day/s to post on Pinterest? Sunday

YouTube

  • When is the best time to post on YouTube? 6:00 PM to 9:00 PM
  • When is the best day/s to post on YouTube? Friday to Sunday
  • When is the worst day/s to post on YouTube? Monday and Tuesday

What If My Brand Has an International Audience?

If your brand has an international audience, it may be beneficial to post during different time slots to reach a larger portion of your followers.

To determine the best times for international posting, consider using social media management tools that allow you to schedule posts for specific time zones. This way, you can tailor your posting schedule to your international audience’s peak engagement times.

Additionally, be aware of major holidays and events in different countries that may affect social media usage. Adjust your posting schedule accordingly to maximize reach and engagement.

Summing It Up

Consistency is key when it comes to social media posting, but knowing the best times and days to post can greatly increase your brand’s visibility and engagement.

Keep in mind your target audience, platform algorithms, and international audience when creating a posting schedule. With strategic planning and analysis of your brand’s insights, you can effectively reach and engage with your online community.

For more social media and digital marketing tips, check out our blog at https://www.ilfusion.com/blog.

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Ilfusion Creative

Ilfusion Inc. is a full-service creative agency located in Fort Worth, TX with talents in web, design, video, social media and marketing consultation.