Twitter has always been known as a primarily text-based social media platform. With over 329 million monthly active users all over the world, it’s no doubt that Twitter is an important platform for brands. It also offers a suite of features and tools that are geared toward businesses in particular.
What Is Twitter Revue?
Twitter Revue is a content service that allows users — whether a brand or an individual — to publish monetized newsletters on Twitter. A few main things to know about Revue:
- Revue is a very recent acquisition by Twitter, so the integration of features is still slowly rolling out. The platform, however, is up and running.
- Creators can start a newsletter and send them out for free. Anyone on Twitter is eligible to sign up for Revue.
- Creators have full discretion as to how much they will charge for their monetized content.
- Users can easily subscribe to newsletters on Revue if they already have a linked email address to their Twitter account.
- As of this writing, only a limited number of currencies are supported by Revue: US Dollar ($), Canadian Dollar (C$), Australian Dollar ($AU), Euro (€), Pound (£), Brazilian Real (R$), Swedish Krone (kr), and Danish Krone (kr).
3 Main Benefits of Using Twitter Revue
1. Build your brand reputation
Creating a newsletter/blog for your brand is one of the most effective ways to build your brand reputation. Writing valuable, relevant, and well-researched content will help you gain the trust and confidence of your target audience.
Aside from that, if you’re just starting out with your business, making use of free platforms like Revue can be a good starting point for your business blog. Twitter Revue also offers the added benefit of being able to monetize your content, which brings us to the next point.
2. Add a new channel for monetization
Whether as a complement to your existing monetization channels or as your first or sole channel, Twitter Revue is a cost-effective choice.
As of this writing, Twitter Revue will only charge 5% of your monthly subscription revenues. This also includes a standard processing fee for their payment processor (depending on your country), usually an average of $0.30.
In comparison, a similar platform called Substack charges 10% on top of standard processing fees.
3. Spark conversation and engagement
Lastly, newsletters and blogs are also effective ways to spark meaningful conversations about topics relevant to your brand. This also leads to more engagement, more organic traffic to your main website (if you have one), and ultimately, drives conversions.
It also hits two birds with one stone: you leverage both social media marketing and email marketing for your brand, streamlining your strategy.
Getting Started with Twitter Revue
As we mentioned earlier, whether you’re an individual or a business page on Twitter, you are eligible to sign up for Twitter Revue. To get started:
- Visit the Revue signup page, then follow the on-screen steps on how to set up your account.
- You must also connect your Revue account with Twitter manually so that your newsletters can appear on your Twitter profile.
- If you want to monetize your content, you must also enable newsletter subscriptions from the Integrations page.
- You must also have a Stripe account with a verified email address so that you can receive your revenue.
3 Quick Tips to Maximize Revue for Your Brand
1. Choose a reasonable subscription rate
When you choose to monetize your content, be sure to price your subscriptions at a reasonable, fair rate. According to Revue, the average paid newsletter is between $5 and $10 per month. However, there can be instances when you can choose to set it lower or higher:
- A lower subscription rate between $1 and $4 per month: This can be good to quickly attract more subscribers. However, you must also be ready to commit to the level of engagement entailed with this kind of volume — for example, responding to messages/comments, producing more content, etc.
- A higher subscription rate from $11 to $15 per month: Subscriptions of this kind is best reserved if you’re offering additional benefits — for example, exclusive content or special community access.
Top Tip: Your pricing should be dependent on your target audience’s needs. You can always adjust your subscription rate at any time.
2. Offer meaningful, valuable content
Make it worth your readers’ time and money to subscribe to your newsletter. Assess the following questions before planning your content:
- What topics are important to my readers? Consider their wants, needs, and pain points.
- How have others written about it? Find out what areas your competitors missed that you can improve on.
- How can I add more value to my content? Think of ways to make your content different from the competition.
Top Tip: Twitter is a good resource for social listening. Find out what your target audience is talking about or what they’re saying about your brand to gain more insight.
3. Cross-publish your content
Revue enables you to cross-publish your newsletter to other platforms such as Medium and WordPress. This is a good way to streamline your content marketing efforts, but more than that, it’s a good strategy to gain more subscriptions too.
Offer a version of your content that readers can subscribe to for FREE, then cross-publish this to expand your reach. This can pique the interest of your target audience, and you can reserve more in-depth and exclusive content for paid subscribers.
Twitter Revue for Brands: Is It Worth It?
Twitter Revue is still in its early stages, but it’s already gaining momentum among individual creators and writers. As a brand, being one of the first adopters of a new trend can indeed help you have a competitive edge. However, it’s also important to assess your resources first — determine whether you have the capacity to create and manage regular newsletter content, then go from there.
If you want to read more social media marketing tips, or if you’re in need of resources for any of your content marketing needs, visit our official website at https://www.ilfusion.com/.