It’s been said for over 20 years that “content is king”, but that has never been more true than it is today. From blog posts, infographics, images, down to GIFs, the online scene is never short of content for consumers to share and engage with. However, one content format type stands out from the rest — video.
Video is favored by both consumers and marketers alike because of its versatility and the way it is easily shareable across multiple platforms. Consumers like videos because they are easy to recall, entertaining, and more convenient to watch than reading a whole block of text. Marketers like videos because it can provide a potentially high return on investment (ROI) — in fact, studies have shown that videos on landing pages can increase conversions by 80%!
Business of varying sizes can greatly benefit from having a solid video marketing strategy in place, but more so for small businesses and marketing agencies who are looking to expand their marketing efforts. However, not all agencies and small businesses have the capacity to produce high-quality videos. It could be that they don’t have the time, the resources, the budget, or the talent and skills.
Whatever the reasons, white label video production services can help bridge the gap.
What is white label video production?
White labeling is the business practice of purchasing ready-made products or solutions developed by another company, and then the reseller rebrands the product as their own. A number of products and services can be white labelled, including video production.
Basically, white label video production is when a marketing agency that specializes in video production creates videos for another company — from the conceptualization, to the production, to the editing, down to the rendering — and then the purchasing company uses or offers the video with their own branding.
How do marketing agencies benefit from white label video production services?
White label video production services offer myriads of benefits to marketing agencies and businesses. Here are some of the top reasons why marketing agencies need white label video production to enhance their marketing strategy:
1. Access to expert skills and professional equipment
Video production is a highly-specialized skill that requires not only years of training and professional experience to master, but also professional video equipment and the whole suite of video production resources. These resources include a video production house, actors and actresses, cameramen, scriptwriters, video editors, and many others. By tapping into the help of a professional white label video production agency, you will have access to all of these.
2. Expand your product and service offerings
One of the biggest challenges faced by small marketing agencies and businesses is when their clients need products or services that they don’t currently offer. Instead of refusing your clients, white label agencies can help you cater to their needs, expand your product and service offerings, and add new revenue streams to your business. In turn, this makes your clients happier and more satisfied.
3. Save time, money, and effort
Video production is a time-consuming process, and if you don’t have an in-house team in place, the hiring and onboarding process — in addition to the initial costs of purchasing video equipment — can be costly. White label video production services can help extend your in-house capabilities without the additional cost, saving you time and effort too.
4. Ability to compete with larger agencies
Adding video production services as part of your core marketing offerings gives you an edge over the competition, allowing you to compete with larger marketing agencies. Additionally, professional video production agencies always produce high-quality work that reflects positively on you as a reputable agency.
White label video production is indeed a cost-effective solution for marketing agencies who want to expand their service offerings, and is an option that, when done properly, can help improve your business in countless ways.
If you want to learn more about effective video marketing strategies, visit https://www.ilfusion.com for more information.